BTS is the #1 valued singer in terms of brand value.
According to the Korea Institute of Corporate Reputation, BTS was at the top of the October data for all singers, followed by Wanna One and IU. 120,970,603 pieces of data were examined from September 6th to October 7th. BTS had a total of 12,426,570, while Wanna One had 12,228,571 and IU had 7,359,167.
The rest of the singers ranked, in order, were G-Friend, EXO, TWICE, Black Pink, Taeyeon, Red Velvet, Sunmi, HyunA, Bolbbalgan4, A Pink, Psy, Big Bang, Seventeen, BTOB, VIXX, Lovelyz, WINNER, MAMAMOO, INFINITE, Woo Won Jae, 10cm, Haengju, Yoon Jong Shin, Hwang Chi Yeol, Kim Chung Ha, and Zico.